SOCIAL MEDIA

Brand Sentiment Tracking

Monitor how people talk about your brand across social media and review sites. Detect sentiment shifts and protect your reputation.

Brand Perception Matters

What people say about your brand online directly impacts your business. Negative sentiment can spread quickly, while positive conversations drive growth.

Monitoring brand mentions manually across platforms is impossible at scale. You need automated sentiment detection and analysis.

WebScraping.AI Solution

  • Sentiment Analysis: AI-powered positive/negative/neutral classification
  • Multi-Platform: Track across social media, reviews, forums
  • Trend Detection: Identify emerging issues before they escalate
  • Competitive Benchmarking: Compare sentiment against competitors

Sentiment Tracking Features

Comprehensive brand intelligence

Sentiment Scores

Classify mentions as positive, negative, or neutral with confidence scores.

Trend Detection

Identify trending topics and emerging conversations about your brand.

Crisis Alerts

Detect sudden sentiment shifts that may indicate PR issues.

Competitive Analysis

Benchmark your sentiment against competitors.

Code Examples

Analyze brand sentiment

const axios = require('axios');

const API_KEY = 'your_api_key';

// Analyze sentiment from social media discussions
const discussionUrl = 'https://social-platform.com/search?q=brandname';
const sentiment = await axios.get('https://api.webscraping.ai/ai/fields', {
  params: {
    api_key: API_KEY,
    url: discussionUrl,
    fields: JSON.stringify({
      overall_sentiment: 'Overall sentiment: positive, negative, or neutral',
      sentiment_score: 'Score from -1 (negative) to 1 (positive)',
      positive_mentions: 'Count and examples of positive mentions',
      negative_mentions: 'Count and examples of negative mentions',
      key_themes: 'Main topics being discussed',
      trending_issues: 'Any emerging complaints or concerns',
      competitor_mentions: 'Mentions of competitors in context'
    })
  }
});

console.log(sentiment.data);
// {
//   "overall_sentiment": "positive",
//   "sentiment_score": 0.65,
//   "positive_mentions": {
//     "count": 45,
//     "examples": ["Love the new features", "Best customer service"]
//   },
//   "negative_mentions": {
//     "count": 12,
//     "examples": ["App crashes sometimes", "Pricing increased"]
//   },
//   "key_themes": ["product quality", "customer service", "pricing"],
//   "trending_issues": ["Users discussing the latest update"],
//   "competitor_mentions": ["Compared favorably to CompetitorX"]
// }

// Deep dive on specific review page
const reviewUrl = 'https://review-site.com/company/your-brand';
const reviewAnalysis = await axios.get('https://api.webscraping.ai/ai/question', {
  params: {
    api_key: API_KEY,
    url: reviewUrl,
    question: 'Summarize the main complaints and praises. What should this company focus on improving? What are customers most happy about?'
  }
});
curl -G "https://api.webscraping.ai/ai/fields" \
  --data-urlencode "api_key=your_api_key" \
  --data-urlencode "url=https://review-site.com/company/brand" \
  --data-urlencode 'fields={"overall_sentiment":"positive/negative/neutral","sentiment_score":"Score -1 to 1","key_themes":"Main topics","issues":"Any complaints"}'

# Deep analysis
curl -G "https://api.webscraping.ai/ai/question" \
  --data-urlencode "api_key=your_api_key" \
  --data-urlencode "url=https://review-site.com/company/brand" \
  --data-urlencode "question=What are the main complaints and what do customers praise?"

Why Track Brand Sentiment

Early Warning: Detect negative trends before they become crises.
Customer Insights: Understand what customers love and hate.
Competitive Edge: Benchmark against competitors.
Campaign Measurement: Track sentiment changes after campaigns.
Product Feedback: Identify feature requests and pain points.

Monitoring Sources

Social Media

Twitter, Facebook, Instagram, LinkedIn

Review Sites

G2, Capterra, Trustpilot, Google Reviews

Forums & Communities

Reddit, industry forums, Hacker News

News & Blogs

Media coverage and industry publications

Related Use Cases

More monitoring solutions

Start Tracking Brand Sentiment

Get started with 1,000 free API credits. No credit card required.

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