SEO & MARKETING

Competitor Content Analysis

Understand what content works for your competitors. Identify content gaps, analyze messaging, and find opportunities to outperform.

Content Strategy Needs Data

Creating content blindly wastes resources. You need to know what topics resonate with your audience, what's working for competitors, and where the gaps are.

Manual competitor analysis is time-consuming and often incomplete. You need automated content intelligence to stay competitive.

WebScraping.AI Solution

  • Content Inventory: Catalog competitor blog posts, guides, and resources
  • Topic Analysis: Understand what topics competitors cover
  • Messaging Intel: Extract value propositions and positioning
  • Publication Patterns: Track content frequency and timing

Content Intelligence Features

Deep insights into competitor content strategies

Blog Analysis

Catalog competitor blog posts, topics, and publication frequency.

Topic Mapping

Identify content themes and keyword targets.

Messaging Analysis

Extract and compare value propositions and CTAs.

Gap Analysis

Find topics competitors cover that you don't.

Code Examples

Analyze competitor content with AI

const axios = require('axios');

const API_KEY = 'your_api_key';

// Analyze competitor's homepage messaging
const homepageUrl = 'https://competitor.com';
const homepageAnalysis = await axios.get('https://api.webscraping.ai/ai/question', {
  params: {
    api_key: API_KEY,
    url: homepageUrl,
    question: 'What is this company\'s main value proposition? Who is their target customer? What are their key differentiators? What CTAs do they use?'
  }
});

console.log(homepageAnalysis.data);

// Extract blog post details for content analysis
const blogUrl = 'https://competitor.com/blog';
const blogAnalysis = await axios.get('https://api.webscraping.ai/ai/fields', {
  params: {
    api_key: API_KEY,
    url: blogUrl,
    fields: JSON.stringify({
      recent_posts: 'Array of recent blog posts with title, date, and topic/category',
      main_topics: 'List of main content themes or categories',
      post_frequency: 'How often they publish new content',
      content_types: 'Types of content (how-to guides, case studies, etc.)'
    })
  }
});

console.log(blogAnalysis.data);
// {
//   "recent_posts": [
//     {"title": "10 Tips for...", "date": "Jan 5, 2025", "topic": "Guides"},
//     ...
//   ],
//   "main_topics": ["Product Updates", "Industry Insights", "How-To Guides"],
//   "post_frequency": "2-3 posts per week",
//   "content_types": ["Blog posts", "Case studies", "Whitepapers"]
// }
curl -G "https://api.webscraping.ai/ai/question" \
  --data-urlencode "api_key=your_api_key" \
  --data-urlencode "url=https://competitor.com" \
  --data-urlencode "question=What is this company's main value proposition? Who is their target customer? What are their differentiators?"

Benefits for Content Teams

Find Content Gaps: Discover topics your competitors cover that you're missing.
Improve Messaging: Learn what value props resonate in your market.
Content Calendar: Understand competitor publication patterns.
Keyword Ideas: Find keywords competitors target in their content.
Track Changes: Monitor when competitors update positioning.

Analysis Applications

Content Gap Analysis

Find topics competitors rank for that you don't cover

Competitive Battlecards

Keep sales battlecards updated with competitor messaging

Brand Monitoring

Track when competitors mention your brand

Product Launch Intel

Monitor competitor product announcements

Related Use Cases

More marketing solutions

Start Analyzing Competitor Content

Get started with 1,000 free API credits. No credit card required.

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